Hisrich, Robert D Primary Author Peters, Michael P Additional Author Shepherd, Dean A. Additional Author mixed material bibliography New York McGraw-Hill 2010 monographic 8th en English

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602 p The 8th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. Entrepreneurship 658.4219780071267687 Podomoro University Digital Library 658.421 His e ENT.2018.621 My Library 658.421 His e entrepreneurship.jpg.jpg 3406 2018-06-25 14:02:07 2018-07-10 09:31:50 machine generated