Buying, Having, and Being Solomon, Michael R. Primary Author mixed material bibliography Unied Kingdom Pearson Education Ltd. 2015 monographic 11th Ed. en English

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604p. This book goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumer Identity Decision Making Consumer Behavior 658.834 29781292017419 Podomoro University Digital Library 658.834 2 Sol c 2015.04.0587 My Library 658.834 2 Sol c 2015.04.0588 My Library 658.834 2 Sol c Consumer_Behavior_-_Buying%2C_Having%2C_and_Being.jpg.jpg 358 2015-04-20 10:27:45 2018-02-13 14:59:55 machine generated