Consumer Behavior : Buying, Having, and Being

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Consumer Behavior : Buying, Having, and Being

This book goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Statement of Responsibility

Author(s)

Solomon, Michael R. - Personal Name

Edition

11th Ed.

Call Number

658.834 2 Sol c

ISBN/ISSN

9781292017419

Subject(s)

Consumer Behavior
Decision Making
Consumer Identity

Classification

658.834 2

Series Title

GMD

Text

Language

English

Publisher

Pearson Education Ltd.

Publishing Year

2015

Publishing Place

Unied Kingdom

Collation

604p.

Specific Detail Info

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