Peranan Push Notification Pada Aplikasi Electronic Commerce (E-Commerce)

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Peranan Push Notification Pada Aplikasi Electronic Commerce (E-Commerce)

The development of electronic commerce (e-commerce) in Indonesia is rapidly growing. More people are turning to use e-commerce applications in their smartphones to meet their needs. Push Notification in this case, is a short message that appears automatically on the smartphone screen where the application developer can send these messages even though the smartphone owner is not opening the application at the time. This study aims to determine the role of push notification on electronic commerce (e-commerce) applications that can affect consumers in terms of retaining them and influence their decision to make repeat transactions or orders. This research is a descriptive study with primary data sources in the form of interviews and secondary data in the form of documents, journals, and books concerned with this research.

Statement of Responsibility

Author(s)

Tan, Brenda - Personal Name

Edition

Batch 1

Call Number

ISBN/ISSN

Subject(s)

E-Commerce
Prodi Bisnis Perhotelan

Classification

NONE

Series Title

GMD

Text

Language

Indonesia

Publisher

Podomoro University

Publishing Year

2018

Publishing Place

Jakarta

Collation

Specific Detail Info

http://repository.podomorouniversity.ac.id/199/

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