Neysa Tania Ali Primary Author mixed material bibliography Jakarta Podomoro University 2018 monographic id Indonesia

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67p Fashion is a very promising industry as the industry contributes a lot to the economy, especially in creative economy sector. According to BEKRAF, fashion contributes as much as 18% in the creative sector. For that reason, writer found opportunity and people’s needs by building Menny Sleepingwear brand. Menny Sleepingwear provides sleepwear that offers comfort, simplicity in design, good quality and affordable price. This report paper’s purpose and objective is to analyze business planning and implementation of Menny Sleepingwear through external environment analysis, industry analysis, competition and consumer analysis, marketing analysis, operational analysis and financial planning. This paper aims to test the business feasibility of Menny Sleepingwear. After the research, writer found difficulty in human resource issue, marketing and experienced financial loss which resulting unexpected failure in projecting the business. Through planning and implementing this business, writer suggests on how to maximize marketing strategy, know the importance of supplier and human resource and maximize financial planning. Business Planning Business Implementation Feasibility Study Prodi Kewirausahaan NONE Podomoro University Digital Library ENT.TA18.0003 My Library Neysa_Tania_page-0001.jpg.jpg 3728 2018-10-15 16:11:02 2021-05-03 14:48:10 machine generated