Essentials of Strategic Management: The Quest for Competitive Advantage 4th edition

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Essentials of Strategic Management: The Quest for Competitive Advantage 4th edition

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Statement of Responsibility

Author(s)

Thompson, Arthur A - Personal Name
Gamble, John - Personal Name
Peteraf, Margaret Ann - Personal Name

Edition

Call Number

658.4012 Gam e

ISBN/ISSN

9780078112898

Subject(s)

Business Strategy
Management & Management Techniques

Classification

658.4012

Series Title

GMD

Text

Language

English

Publisher

Mcgraw-hill education

Publishing Year

2015

Publishing Place

New York

Collation

427 p

Specific Detail Info

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