Marketing

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Marketing

McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.

Statement of Responsibility

Author(s)

Hunt, C. Shane - Personal Name
Mello, John E - Personal Name

Edition

Call Number

658.8 Hun m

ISBN/ISSN

9780077861094

Subject(s)

Sales & Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Mcgraw-hill education

Publishing Year

2015

Publishing Place

New York

Collation

451 p

Specific Detail Info

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