Record Detail Back
Customer Integration : The Quality Function Deployment (QFD) Leader's Guide for Decision Making
This is a book for those who believe delighting customers is a state of the art." -Michael E. Holtzleiter Manager-Europe, Senco Fastening Systems "The CIDM concepts in this book go beyond the QFD matrix analysis to show how to introduce the process into a company and how to lead a multifunctional team through the process. These concepts are helping us balance the voice of the customer in our product development process. After just one project, it is adding clarity and objectivity to our decisions by highlighting the trade-offs that must be made between customer wants, competitive pressures, and our company's capabilities." -Ronald A. Weeks Corporate Planning Director, Cincom Systems, Inc. "Having completed a CIDM project, I found Customer Integration to be a comprehensive documentation of this incredible process. This very replicable methodology truly allows companies to get at the 'real' customer requirements. The way the book is divided into sections for the executive, project and middle manager, and team members provides a clear perspective on 'hands on' for each."
-Steve Nelson Manager-Emerging Markets, Senco Fastening Systems "If you are looking for structured processes that provide you with a better understanding of your customers, an understanding about what they mean by value, that promotes 'leveling' of customer knowledge among the enterprise, that assures 'true' teaming and reduces the time to bring innovations into the marketplace, then Customer Integration is the book that you have been looking for." -John Edholm Vice President-Sales & Marketing, Pierce and Stevens
658.802 Dae c
0-471132772
658.802 Dae c
Text
English
John Wiley and Sons Ltd
1995
London
336 p
LOADING LIST...
LOADING LIST...
This software is based on SLiM and released 2017.
