Collaboration, Technology, and Experiences Fyall, Alan Primary Author Legohérel, Patrick Primary Author Frochot, Isabelle Primary Author Wang, Youcheng Primary Author mixed material bibliography New York Routledge 2019 monographic ed. 1 en English

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xxv, 594 hlm.: ilus.; 17,5 x 24,5 cm. The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes. Tourism Business Tourism Marketing Marketing Management Hospitality Hospitality Prodi Bisnis Perhotelan 658. 800 72 FYA m9781138121294 Podomoro University Digital Library 658. 800 72 FYA m 2023.03.4378 My Library 658. 800 72 FYA m fyhryregfewr2343890-9612134trty.PNG.PNG 37961 2023-03-08 16:02:26 2023-03-08 16:03:49 machine generated