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Marketing for Tourism Hospitality : Collaboration, Technology, and Experiences
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.
Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Fyall, Alan - Personal Name
Legohérel, Patrick - Personal Name
Frochot, Isabelle - Personal Name
Wang, Youcheng - Personal Name
Legohérel, Patrick - Personal Name
Frochot, Isabelle - Personal Name
Wang, Youcheng - Personal Name
ed. 1
658. 800 72 FYA m
9781138121294
658. 800 72 FYA m
Text
English
Routledge
2019
New York
xxv, 594 hlm.: ilus.; 17,5 x 24,5 cm.
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