Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism Philip Kotler Primary Author John T. Bowen Additional Author James C. Makens Additional Author mixed material bibliography New Jersey Pearson 2010 monographic en English xxiii, 683 hal.; 27,5 cm. THE most widely used Hospitality marketing bookthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the books position as the definitive source for information on hospitality marketing. Hospitality Management Hospitality Prodi Bisnis Perhotelan 658.00729780132453134 Podomoro University Digital Library 658.0072 KOT m 2023.08.4530 My Library 658.0072 KOT m Marketing_for_Hospitality.JPG.JPG 38130 2023-08-16 14:36:42 2024-01-30 15:51:21 machine generated