Marketing for Hospitality and Tourism

Record Detail Back

XML

Marketing for Hospitality and Tourism

THE most widely used Hospitality marketing bookthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the books position as the definitive source for information on hospitality marketing.

Statement of Responsibility

Author(s)

Philip Kotler - Personal Name
John T. Bowen - Personal Name
James C. Makens - Personal Name

Edition

Call Number

658.0072 KOT m

ISBN/ISSN

9780132453134

Subject(s)

Hospitality
Hospitality Management
Prodi Bisnis Perhotelan

Classification

658.0072

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2010

Publishing Place

New Jersey

Collation

xxiii, 683 hal.; 27,5 cm.

Specific Detail Info

File Attachment

LOADING LIST...

Availability

LOADING LIST...