Tymson Primary Author Lazar Additional Author mixed material bibliography New Zealand Tymson Communication 2002 monographic en English

Text

x, 649 hal.; 24 cm. This book originally by Tymson & Sherman has been the recognised text on public relations since 1987 and is endorsed by the Public Relations Institutes of Australia and New Zealand. It is the recommended text at 14 Bachelor of Communications programs in Universities across Australia as well as numerous TAFE colleges. Released in April 2002, this new edition has been totally revised for the 21 st Century and includes four new chapters, award-winning case studies and information as current as December 2001. The NZ sections have been contributed by Bruce Rogers of Professional Public Relations in Auckland. The book has become the bible of anyone working or aspiring to work in public relations. The appeal of this text has always been it's practical, how-to approach with checklists, case studies and references. It is the only complete Australian and New Zealand text on this topic. Public Relations Prodi Kewirausahaan Prodi Bisnis Perhotelan 659.29780957913004 Podomoro University Digital Library 659.2 TYM t 2023.08.4532 My Library 659.2 TYM t The_New_Australian_and_New_Zealand_Public_Relation_Manual.JPG.JPG 38132 2023-08-18 14:37:42 2024-01-30 15:53:50 machine generated