Influence of Herding Behavior, Heuristics Factor and Prospect Factor on Investment Decisions in The Cryptocurrency Market

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Influence of Herding Behavior, Heuristics Factor and Prospect Factor on Investment Decisions in The Cryptocurrency Market

The cryptocurrency market is one of the most popular instrument of investment available, it gained massive attention from investors in 2021 and early 2024 when it multiplied in price and returning investments by a significant margin. The cryptocurrency market is saturated and it consists of both unsophisticated and seasoned investors. This research aims to study the behavior finance factors behind Indonesia investors’ investment decisions in the cryptocurrency. A quantitative method is used for this research. The data for this research was obtained using random sampling by distributing questionnaires on cryptocurrency related online communities and chatrooms. Results from this study will contribute to the understanding of behavioral finance and provide further insight on the investment decisions in the cryptocurrency market.

Statement of Responsibility

Author(s)

Felix Leonardi - Personal Name

Edition

Call Number

none

ISBN/ISSN

Subject(s)

Prodi Kewirausahaan

Classification

none

Series Title

GMD

Text

Language

Indonesia

Publisher

Podomoro University

Publishing Year

2024

Publishing Place

Jakarta

Collation

Specific Detail Info

http://repository.podomorouniversity.ac.id/id/eprint/1343

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