not 4Ps but fit for a competitive world Darnton, Geoffrey Primary Author mixed material bibliography New Delhi Requirements Analytics 2022 monographic en English

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88 hlm This book has been inspired by the many textbooks, classes qnd students work about marketing mix, which simply present or teach marketing mix as 4Ps - very often acknowledging where those 4Ps came from. This approch is simply unacceptable academic work - no dicussion of the extensive research from the 1920s onwards, about what is needed for effective marketing and marketing mix. In several ways, this is a thoroughly radical book pushing against the common approach of simply teaching about simpistic 4P. Many students produce of marketing mix for a company. This book discuss the idea that marketing can be seen as a branch of information warfare. Positioning should be included in considerd for legitimate products, services, and ideas; it is relevant also for those who trade in legal or mixed legal and illegal products and services. 658.8 DAR m9781909231139 Podomoro University Digital Library 658.8 DAR m 2025.05.4869 658.8 DAR m Marketing_Mix.jpg.jpg 38960 2025-05-20 09:45:44 2025-05-20 09:46:05 machine generated