Marketing Mix: not 4Ps but fit for a competitive world

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Marketing Mix: not 4Ps but fit for a competitive world

This book has been inspired by the many textbooks, classes qnd students work about marketing mix, which simply present or teach marketing mix as 4Ps - very often acknowledging where those 4Ps came from. This approch is simply unacceptable academic work - no dicussion of the extensive research from the 1920s onwards, about what is needed for effective marketing and marketing mix. In several ways, this is a thoroughly radical book pushing against the common approach of simply teaching about simpistic 4P. Many students produce of marketing mix for a company.

This book discuss the idea that marketing can be seen as a branch of information warfare. Positioning should be included in considerd for legitimate products, services, and ideas; it is relevant also for those who trade in legal or mixed legal and illegal products and services.

Statement of Responsibility

Author(s)

Darnton, Geoffrey - Personal Name

Edition

Call Number

658.8 DAR m

ISBN/ISSN

9781909231139

Subject(s)

Classification

658.8 DAR m

Series Title

GMD

Text

Language

English

Publisher

Requirements Analytics

Publishing Year

2022

Publishing Place

New Delhi

Collation

88 hlm

Specific Detail Info

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