Hospitality Strategic Management:

Hospitality Strategic Management: Concepts and Cases, 2nd Edition Cathy A. Enz Primary Author mixed material bibliography Hoboken, NJ Wiley 2009 monographic 2nd Edition en English 704 hlm Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. Hotel Business Perhotelan Prodi Bisnis Perhotelan 647.940 68 Enz h9780470083598 Podomoro University Digital Library 647.940 68 Enz h 2026.05.4961 647.940 68 Enz h Hospitality_Strategic_Management.jpg.jpg 39037 2026-06-23 09:53:21 2026-06-23 10:24:47 machine generated