Hospitality Strategic Management: Concepts and Cases, 2nd Edition

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Hospitality Strategic Management: Concepts and Cases, 2nd Edition

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Statement of Responsibility

Author(s)

Cathy A. Enz - Personal Name

Edition

2nd Edition

Call Number

647.940 68 Enz h

ISBN/ISSN

978-0470083598

Subject(s)

Hotel Business
Prodi Bisnis Perhotelan
Perhotelan

Classification

647.940 68 Enz h

Series Title

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2009

Publishing Place

Hoboken, NJ

Collation

704 hlm

Specific Detail Info

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