An Asian Perspektive McCartney, Glenn Primary Author mixed material bibliography United State McGrawhill Education 2010 monographic en English

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xxii, 447 p The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in issues of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events - economic forums, trade shows, product launches or tourism events. Conceptualised and written by tourism consultant and researcher Glenn McCartney for undergraduate tourism and hospitality students as well as for event practitioners, Events Management: An Asian Perspective explores the development, range, objectives and issues of business and leisure events and event planning in Asia. Hotel Business Management & Management Techniques 394.40959780071272155 Podomoro University Digital Library 394.4095 Mcc e 2019.02.3637 My Library 394.4095 Mcc e event_management.jpg.jpg 4031 2019-02-08 14:44:33 2019-10-30 15:25:28 machine generated