Davidson, Rob Primary Author mixed material bibliography London Routledge 2018 monographic 2 en English

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466 p.; 24.5cm x 17.6cm This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New `It's my job' voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management. Hotel Business Tourism Industry 338.47799781138735767 Podomoro University Digital Library 338.4779 Dav b 2019.05.3749 My Library 338.4779 Dav b 2019.05.3750 My Library 338.4779 Dav b Business_events.jpg.jpg 4149 2019-05-09 11:46:59 2019-11-01 09:49:01 machine generated