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Business Events 2nd edition
This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.
This new edition has been extensively revised and updated to reflect recent developments in business events, including:
Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology
New `It's my job' voice boxes offering practical insights from people employed in the business events industry
A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.
Davidson, Rob - Personal Name
2
338.4779 Dav b
9781138735767
338.4779
Text
English
Routledge
2018
London
466 p.; 24.5cm x 17.6cm
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This software is based on SLiM and released 2017.
