Marketing and Managing Tourism Destinations 2nd edition

Marketing and Managing Tourism Destinations 2nd edition Morrison, Alastair M. Primary Author mixed material bibliography London Routledge 2018 monographic 2 en English 690 p Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: * A new chapter on visitor management that includes a section on crisis and disaster management * New material on destination leadership and coordination * New and revised content on digital marketing * New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. Hotel Business Prodi Bisnis Perhotelan Sales & Marketing Management 910.6889781138897298 Podomoro University Digital Library 910.688 Mor m 2019.05.3753 My Library 910.688 Mor m 2019.05.3754 My Library 910.688 Mor m 2023.03.4377 My Library 910.688 Mor m marketing.jpg.jpg 4151 2019-05-09 12:00:34 2024-02-02 09:56:22 machine generated