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Marketing and Managing Tourism Destinations 2nd edition
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include:
* A new chapter on visitor management that includes a section on crisis and disaster management
* New material on destination leadership and coordination
* New and revised content on digital marketing
* New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.
Morrison, Alastair M. - Personal Name
2
910.688 Mor m
9781138897298
910.688
Text
English
Routledge
2018
London
690 p
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This software is based on SLiM and released 2017.
