Entrepreneurship in Tourism

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Entrepreneurship in Tourism

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.
This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.
Featuring learning outcomes, `reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

Statement of Responsibility

Author(s)

Walmsley, Andreas - Personal Name

Edition

Call Number

330 Wal e

ISBN/ISSN

9781138048775

Subject(s)

Hotel Business
Tourism Industry

Classification

330

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2018

Publishing Place

London

Collation

238 p.; 17.3cm x 24.4cm

Specific Detail Info

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