Analisa Faktor Dominan Keputusan Pembelian Makanan Secara Online Oleh Mahasiswa Universitas Agung Podomoro

Record Detail Back

XML

Analisa Faktor Dominan Keputusan Pembelian Makanan Secara Online Oleh Mahasiswa Universitas Agung Podomoro

This study is to analyze the most dominant factors of Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) in influencing online food purchasing decision. The method used is quantitative method. The population used was Agung Podomoro University student who were taken using the simple random sampling technique through questionnaires. Using simple sum calculation and composition percentage analysis, the result shows that Product (good product quality meeting the expectation) and Price (relatively cheaper price and/or discount) are the dominant factors influencing online food purchasing decision. This study will be useful information for public, food store sellers/owners, researchers, students who have an interest in online food ordering.

Statement of Responsibility

Author(s)

Theophilus Hans - Personal Name

Edition

Batch 2

Call Number

ISBN/ISSN

Subject(s)

Hotel Business
Prodi Bisnis Perhotelan

Classification

NONE

Series Title

GMD

Text

Language

Indonesia

Publisher

Podomoro University

Publishing Year

2019

Publishing Place

Jakarta

Collation

Specific Detail Info

http://repository.podomorouniversity.ac.id/272/

File Attachment

LOADING LIST...

Availability

LOADING LIST...