Analisis Implementasi Standar Prosedur Operasional di Restoran The Place, CORDIS Hotel, Hong Kong

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Analisis Implementasi Standar Prosedur Operasional di Restoran The Place, CORDIS Hotel, Hong Kong

The purpose of this study was to determine the strategies of promotional mix variables such as advertising, personal selling, public relation and publicity, sales promotion and direct marketing to increase sales of MICE products at Hotel Indigo Bali Seminyak Beach and knowing which variables were the most dominant in increased sales of MICE products. The research method that will be used is qualitative research. The method of data collection used is by conducting observations, interviews (with four speakers) and documentation. After collecting data, the data can be analyzed using analytical techniques such as data reduction, data presentation and conclusion drawing. The results of this study show that the most dominating variables of promotion mix strategy in increasing sales of MICE products at Hotel Indigo Bali Seminyak Beach is personal selling.

Statement of Responsibility

Author(s)

Lilis Amalia - Personal Name

Edition

Batch 2

Call Number

ISBN/ISSN

Subject(s)

Prodi Bisnis Perhotelan

Classification

NONE

Series Title

GMD

Text

Language

Indonesia

Publisher

Podomoro University

Publishing Year

2019

Publishing Place

Jakarta

Collation

Specific Detail Info

http://repository.podomorouniversity.ac.id/341/

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