Lentini, Gary Primary Author mixed material bibliography Jakarta Podomoro University 2020 monographic Batch 3 id Indonesia

Text

The purpose of this research is to understand the promotional mix which is conducted by Podomoro University sales team, and also to know the effect of promotional mix in increase the number of student in Podomoro University and to know the most dominant promotional mix which affects the sales of increase the number of student in Podomoro University for Hotel Business Program course. This study use descriptive qualitative methods. In this research, the data collection technique that will be used is through interviews 3 speakers who are manager marketing, sales team marketing and staff marketing. Based on interviews and observations made, the result obtained that the promotional mix used is through social media such as Instagram, Facebook, Twitter, and Youtube. And the promotion mix has an effect on icreasing the number of student in Podomoro University for Hotel Business Program course. Hotel Business Prodi Bisnis Perhotelan NONE Podomoro University Digital Library HBP.TA20.0083 My Library Dok_baru_2020-02-11_11.46.32_7.jpg.jpg 4602 2020-02-12 09:29:36 2020-12-01 15:51:38 machine generated