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Persepsi Generasi Millennial Terhadap Kualitas Produk Dalam Keputusan Pembelian Fore Coffee Di Jakarta
Currently the enthusiasm of consumers is very high, especially the millennials. Especially seeing the rise of coffee shops popping up everywhere. To be able to attract the interest of consumers, especially millennials, business people must be able to attract consumers' interests, namely by following existing trends and completing all the needs of consumers. The perception of consumers is very clear helping business people in knowing the needs and how a product will be created. Perceptions from consumers will help business people design products or services that follow trends. Millennial is very anesthetized by this "instant online buying". Once finished making a one-click purchase on the internet, items are received in minutes. With the existence of new services, consumer behavior. Millennial is also predicted to change. 80% Millennial is more concerned with personal experience than conventional advertising or commentary. 53% Millennial prefer to lose what they feel rather than lose their internet connection. 37% don't trust big companies. And 32% don't believe in advertising. With the phenomenon like this, food and beverage business people are also taking part in incorporating the digital age concept of their business.
Avanty, Dannia - Personal Name
Batch 3
NONE
Text
Indonesia
Podomoro University
2020
Jakarta
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