Darsono, Kevin Primary Author mixed material bibliography Jakarta Podomoro University 2020 monographic Batch 3 id Indonesia

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The aim of this study is to analyze the motivation of customer who come to Fun World in Central Park West Jakarta. Technological developments in the 21st century have developed exponentially year after year and the development of the entertainment world has also developed rapidly. There are more than 81 funworld playgrounds located in Indonesia, but with the cheapness of gadgets and other games there is a decline in visitors, this study also wants to find internal motivation and external that attracts visitors to funworld. This research will have an impact on how to attract more visitors to Fun World through knowing the dominant internal and external motivations for Fun World. The results showed that the characteristics of visitors were mostly female namely 51.7%, and 93.3% is customer between 15-25 years old, with a profession as a student 86.7%, and most of the money that correspondents spent once visiting is 50-150 thousand with 80% visiting once per week. There is one dominant internal motivation, which is refreshing and one external motivation, which is strategic location. Hotel Business Prodi Bisnis Perhotelan NONE Podomoro University Digital Library HBP.TA20.0089 My Library Dok_baru_2020-02-11_11.46.32_1.jpg.jpg 4605 2020-02-12 09:58:23 2020-12-01 15:46:18 machine generated