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Analisis Motivasi Wisatawan Datang Ke Fun World Central Park Jakarta Barat
The aim of this study is to analyze the motivation of customer who come to Fun World in Central Park West Jakarta. Technological developments in the 21st century have developed exponentially year after year and the development of the entertainment world has also developed rapidly. There are more than 81 funworld playgrounds located in Indonesia, but with the cheapness of gadgets and other games there is a decline in visitors, this study also wants to find internal motivation and external that attracts visitors to funworld. This research will have an impact on how to attract more visitors to Fun World through knowing the dominant internal and external motivations for Fun World. The results showed that the characteristics of visitors were mostly female namely 51.7%, and 93.3% is customer between 15-25 years old, with a profession as a student 86.7%, and most of the money that correspondents spent once visiting is 50-150 thousand with 80% visiting once per week. There is one dominant internal motivation, which is refreshing and one external motivation, which is strategic location.
Darsono, Kevin - Personal Name
Batch 3
NONE
Text
Indonesia
Podomoro University
2020
Jakarta
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