Packaging Design: Successful Product Branding from Concept to Shelf

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Packaging Design: Successful Product Branding from Concept to Shelf

this edition has been fully update to secure its place as the most comprehensive resource of profetional information for creating packaging design that serve as marketing vehicles for consumer products. packed with practical guidance, step by stepdescription of the creative proccess

Statement of Responsibility

Author(s)

Klimchuk, Marianne Rosner - Personal Name
Krasovec, Sandra A. - Personal Name

Edition

2nd Ed.

Call Number

658.564 Kli p

ISBN/ISSN

9781118027066

Subject(s)

Packaging Design

Classification

658.564

Series Title

Successful Product Branding from Concept to Shelf

GMD

Text

Language

English

Publisher

Wiley

Publishing Year

2012

Publishing Place

New Jersey

Collation

246p.

Specific Detail Info

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