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<title>The Business Plan Workbook:</title>
<subTitle>A Practical Guide to New Venture Creation and Development 8th edition</subTitle>
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<name type="Personal Name" authority="">
<namePart>Barrow, Colin</namePart>
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<name type="Personal Name" authority="">
<namePart>Barrow, Paul</namePart>
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<name type="Personal Name" authority="">
<namePart>Brown, Robert</namePart>
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<place><placeTerm type="text">London</placeTerm></place>
<publisher>Koganpage</publisher>
<dateIssued>2015</dateIssued>
<issuance>monographic</issuance>
<edition>8th Ed.</edition>
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<title>A Practical Guide to New Venture Creation and Development</title>
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<note>This book takes a practical approach to the topic of business planning for new venture creation and development. Equally suitable for a range academic and proffesional course and for those developing small business, it takes the reader through 29 assignment to help them creat and present their business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. The Business Plan Workbook includes a comprehensive and up-to-date list of online resources and vast range of case studies including google, Cobra Beer, Ikea, Amazon, Innocent, Starbucks, Moonpig and dunnhumby.</note>
<subject authority=""><topic>Business Creation</topic></subject>
<subject authority=""><topic>BUsiness plan</topic></subject>
<subject authority=""><topic>Entrepreneurship</topic></subject>
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