The Business Plan Workbook: A Practical Guide to New Venture Creation and Development 8th edition

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The Business Plan Workbook: A Practical Guide to New Venture Creation and Development 8th edition

This book takes a practical approach to the topic of business planning for new venture creation and development. Equally suitable for a range academic and proffesional course and for those developing small business, it takes the reader through 29 assignment to help them creat and present their business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. The Business Plan Workbook includes a comprehensive and up-to-date list of online resources and vast range of case studies including google, Cobra Beer, Ikea, Amazon, Innocent, Starbucks, Moonpig and dunnhumby.

Statement of Responsibility

Author(s)

Barrow, Colin - Personal Name
Barrow, Paul - Personal Name
Brown, Robert - Personal Name

Edition

8th Ed.

Call Number

658.401 Bar t

ISBN/ISSN

9780749472832

Subject(s)

Entrepreneurship
BUsiness plan
Business Creation

Classification

658.401

Series Title

A Practical Guide to New Venture Creation and Development

GMD

Text

Language

English

Publisher

Koganpage

Publishing Year

2015

Publishing Place

London

Collation

327p

Specific Detail Info

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