Technology for Humanity Kotler, Philip Primary Author Kartajaya, Hermawan Additional Author Setiawan, Iwan Additional Author mixed material bibliography New York Wiley 2021 monographic en English

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206 p In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: * Artificial Intelligence for marketing automation * Agile marketing * "Segments of one" marketing * Contextual technology * Facial recognition and voice tech for marketing * The future of Customer Experience (CX) * Transmedia storytelling * The "Whatever-Whenever-Wherever" service delivery * "Everything-As-A-Service" business model * Internet of Things and blockchain for marketing * Virtual and augmented reality marketing * Corporate activism Marketing 658.8 Kot m9781119668510 Podomoro University Digital Library 658.8 Kot m 2021.06.4073 My Library 658.8 Kot m Marketing.jpg.jpg 4897 2021-06-14 15:24:29 2021-06-14 15:24:46 machine generated