A Blueprint for Customer Engagement Goldstein, Beth Primary Author mixed material bibliography Thousand Oaks Sage Publications 2020 monographic id Indonesia

Text

xxviii, 346 p; 24 cm Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea. Entrepreneurship Sales & Marketing 658.8 Gol e9781544320434 Podomoro University Digital Library 658.8 Gol e 2021.06.4078 My Library 658.8 Gol b 9781544320434.jpg.jpg 4920 2021-09-02 11:35:25 2021-09-07 14:33:54 machine generated