Smith, P.R Primary Author Taylor, Jonathan Primary Author mixed material bibliography London Kogan Page 2004 monographic 4th Ed. en English

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695p This edition has complately updated with new cases, statistic, communications techniques, fresh "shock" stories and new theme on each comunication tool. new illustrations and full colour photographs all combine to bring the book right up to date with the current Intenatinal business scane. Marketing Communication Marketing 658.8029780749442654 Podomoro University Digital Library 658.802 Smi m 2015.11.0827 My Library 658.802 Smi m marketing_communication.jpg.jpg 591 2015-11-16 11:22:03 2015-11-16 11:22:59 machine generated