Marketing Communications

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Marketing Communications

This edition has complately updated with new cases, statistic, communications techniques, fresh "shock" stories and new theme on each comunication tool. new illustrations and full colour photographs all combine to bring the book right up to date with the current Intenatinal business scane.

Statement of Responsibility

Author(s)

Smith, P.R - Personal Name
Taylor, Jonathan - Personal Name

Edition

4th Ed.

Call Number

658.802 Smi m

ISBN/ISSN

9780749442654

Subject(s)

Marketing
Marketing Communication

Classification

658.802

Series Title

An Integrated approach

GMD

Text

Language

English

Publisher

Kogan Page

Publishing Year

2004

Publishing Place

London

Collation

695p

Specific Detail Info

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