Principles of Marketing

Principles of Marketing Randall, Geoffrey Primary Author mixed material bibliography London Thomson Business Press 1997 monographic 1st Ed. en English 249p. marketing is an essential function of any succesful business. yhe expertise involved in understanding the market and the connection that exist between the organization and the costumer are important in company wide decision making. this text offers a throughly readable, up to date analysis of marketing practice. Marketing 658.89781861523440 Podomoro University Digital Library 658.8 Ran p 2015.11.0826 My Library 658.8 Ran p principles_of_marketing.jpg.jpg 592 2015-11-16 11:42:01 2015-11-16 11:42:55 machine generated