Principles of Marketing

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Principles of Marketing

marketing is an essential function of any succesful business. yhe expertise involved in understanding the market and the connection that exist between the organization and the costumer are important in company wide decision making. this text offers a throughly readable, up to date analysis of marketing practice.

Statement of Responsibility

Author(s)

Randall, Geoffrey - Personal Name

Edition

1st Ed.

Call Number

658.8 Ran p

ISBN/ISSN

9781861523440

Subject(s)

Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Thomson Business Press

Publishing Year

1997

Publishing Place

London

Collation

249p.

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