Kotler, Philip Primary Author mixed material bibliography New Jersey Pearson 2003 monographic 11th Ed. en English

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706p This edition emphasizes: the internet and its uses and effect, demand chain and supply chain management, customer relatioship management and partner relationship management, alternatif go to market channels, Brand building and brand asset management. Marketing 658.89780130497150 Podomoro University Digital Library 658.8 Kot m 2015.11.0829 My Library 658.8 Kot m marketing_management_11th.jpg.jpg 593 2015-11-16 13:06:54 2015-11-16 13:07:31 machine generated