Marketing Management

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Marketing Management

This edition emphasizes: the internet and its uses and effect, demand chain and supply chain management, customer relatioship management and partner relationship management, alternatif go to market channels, Brand building and brand asset management.

Statement of Responsibility

Author(s)

Kotler, Philip - Personal Name

Edition

11th Ed.

Call Number

658.8 Kot m

ISBN/ISSN

9780130497150

Subject(s)

Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Pearson

Publishing Year

2003

Publishing Place

New Jersey

Collation

706p

Specific Detail Info

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