Retail Marketing McGoldrick, Peter Primary Author mixed material bibliography New York McGraw-Hill 2002 monographic 2nd Ed. en English
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658p A stimulating read...perfectly suited to the needs of the student. Retaining an analytical approach to retail marketing strategy, the text has been significantly expanded and restructured to reflect key developments in contemporary retailing. Marketing 658.89780077092503 Podomoro University Digital Library 658.8 McG r 2015.11.0828 My Library 658.8 McG r Retail_marketing.jpg.jpg 594 2015-11-16 13:23:12 2015-11-16 13:24:46 machine generated