Retail Marketing

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Retail Marketing

Retaining an analytical approach to retail marketing strategy, the text has been significantly expanded and restructured to reflect key developments in contemporary retailing.

Statement of Responsibility

Author(s)

McGoldrick, Peter - Personal Name

Edition

2nd Ed.

Call Number

658.8 McG r

ISBN/ISSN

9780077092503

Subject(s)

Marketing

Classification

658.8

Series Title

A stimulating read...perfectly suited to the needs of the student.

GMD

Text

Language

English

Publisher

McGraw-Hill

Publishing Year

2002

Publishing Place

New York

Collation

658p

Specific Detail Info

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