Advertising, Promotion

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Advertising, Promotion

This edtion fully integrates all aspects of marketing communication. while continuing to focus on the time honored IMC methods, the text has undegone a significant revision to reflect new academic literature and practitioner development in the field.

Statement of Responsibility

Author(s)

Shimp, Terence A - Personal Name

Edition

6th Ed.

Call Number

658.802 Shi a

ISBN/ISSN

9780030352711

Subject(s)

Marketing Communication
Advertising

Classification

658.802

Series Title

Supplemental Aspects of Integrated Marketing Communications

GMD

Text

Language

English

Publisher

Thomson Souh-Wetern

Publishing Year

2003

Publishing Place

USA

Collation

650p

Specific Detail Info

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