2652 Marketing Communications Part 1

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2652 Marketing Communications Part 1

This module aim to provide you wit an in-depth theoretical and practical understanding of marketing communication principles and trends.through a series of major issues and specialist concepts, you should acquire both knowledge and analytical skills which can be used in business or for further reaserch.

Statement of Responsibility

Author(s)

Univeersity of Leicester - Personal Name

Edition

12th Ed.

Call Number

658.802 Lei

ISBN/ISSN

Subject(s)

Marketing Communication

Classification

658.802

Series Title

Business administration

GMD

Text

Language

English

Publisher

University of Leiester

Publishing Year

2004

Publishing Place

England

Collation

60p

Specific Detail Info

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