2602 Strategic Marketing

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2602 Strategic Marketing

One of dificulties many students have when studying marketing for the first time is fact that the term marketing can be used understood and used in a number of different ways. such perspectives include an understanding of marketing as: a philosophy of business, a management function, a management process, a social process, a social science.

Statement of Responsibility

Author(s)

Univeersity of Leicester - Personal Name

Edition

13th Ed.

Call Number

658.802 Lei

ISBN/ISSN

Subject(s)

Marketing
Marketing Strategy

Classification

658.802

Series Title

Master og Business Administration

GMD

Text

Language

English

Publisher

University of Leiester

Publishing Year

2002

Publishing Place

England

Collation

60p

Specific Detail Info

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