Morrison, Alastair M. Primary Author mixed material bibliography Canada Delmar Cengage Learning 2010 monographic 4th ed en English

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788p This Edition focus on destination marketing and the hospitality business, with examples drawn from around the world-addresses the need for a global perspective. The new for this edition are marketing feature demonstrates effective examples of e-marketing,industry Players and Global Perspective features replace the former Excellence cases highligting success stories in case study format., extensive content updates include increased emphasis on recant trends, such as the globalization of the hospitality industry; the importanceof the internet;the impact of terorism;green tourism;corporate social and environmental responsibility; The increased importance of the service industries in major developed contries;demand and supply trends in hospitality and travel; dynamic packaging;low cost airline carries;and more. Travel Marketing Marketing Hospitality 647.940 689781418016555 Podomoro University Digital Library 647.940 68 Mor h 2016.03.0902 My Library 647.940 68 Mor h Hospitality_travel_marketing.jpg.jpg 682 2016-03-04 14:48:08 2016-04-07 14:05:21 machine generated