Nykiel, Ronald A. Primary Author mixed material bibliography New York Routledge 2009 monographic 1st Ed en English

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364p The handbook of marketing research methodologies for hospitality and tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development and marketing strategies for the hospitality industry. The next contains detailed outlines and case studies of several types of research, including feasibility studies, market assesment studies, and site selection studies. Numerous graphic examples and presentation techniques are provide to bridge between theory and applied research with ease. Hospitality Marketing Handbook marketing manuals Tourism Marketing 658.839780789034267 Podomoro University Digital Library 658.83 Nyk h 2016.04.0927 My Library 647.940 Nyk h 2016.04.0928 My Library 647.940 Nyk h Handbook_of_marketing_research_method.jpg.jpg 706 2016-04-21 15:04:38 2016-04-21 16:29:55 machine generated