Handbook of Marketing Research Methodologies for Hospitality and Tourism

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

The handbook of marketing research methodologies for hospitality and tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development and marketing strategies for the hospitality industry. The next contains detailed outlines and case studies of several types of research, including feasibility studies, market assesment studies, and site selection studies. Numerous graphic examples and presentation techniques are provide to bridge between theory and applied research with ease.

Statement of Responsibility

Author(s)

Nykiel, Ronald A. - Personal Name

Edition

1st Ed

Call Number

658.83 Nyk h

ISBN/ISSN

9780789034267

Subject(s)

Hospitality Marketing
Tourism Marketing
Handbook marketing manuals

Classification

658.83

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2009

Publishing Place

New York

Collation

364p

Specific Detail Info

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