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Essentials of Entrepreneurship and Small Business Management 8th edition


Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy.
Scarborough, Norman M - Personal Name
Cornwall, Jeffrey R - Personal Name
8th
658.02 Sca e
9781292094861
658.02
Text
English
Pearson
2016
England
720p
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